How to Build a Personal Brand That Actually Grows in 2025
Your personal brand is your most valuable asset in today’s day and age. Why? Because even if you were to lose everything tomorrow, if you have a solid personal brand + community, you’ll always have an endless flow of opportunities.
I promise you - as your online presence grows, so do your opportunities. You would be amazed at how quickly your life can change by building your personal brand and I say this from personal experience.
The issue here is that the social media industry is becoming very similar to what the dieting world used to be like - countless people telling you what you should vs. should not be doing. As a result, you’re likely testing out every strategy and growth hack you see online, only to end up back at square one (and also demoralized from having ‘failed’ at your effort).
The good news here is that it’s not YOU that is the problem. The reason you’re not seeing the momentum you crave is because you’re using strategies that aren’t aligned for YOU, your strengths, and your essence. It’s so important to realize that what is magnetic for someone else’s brand can never be magnetic for you, if it’s not aligned with your talents. You can never steal someone’s recipe and expect to get the same sauce, you know?
So…it leads us to the question - how do I *actually* grow my personal brand in 2025?!
Here are the top 3 things I recommend focusing on (and no, it has nothing to do with ‘creating your signature series’)
Increased Output | Social media is replacing traditional media. This means you need to start taking your personal brand seriously, rather than treating it like a hobby. If you are posting 1x a week, start posting 2x a week. If you’re posting daily, up it to 2x per day. The ultimate target for people looking to turn their personal brand into a career should be 3 posts per day on every single platform.
Be Vulnerable | Get clear on your core brand stories and share at least one of them on a weekly basis. Social media is all about connection. If you want people to connect with you, give people the opportunity to hook in! This is how you build a know/like/trust factor that allows you to monetize your social media and develop a cult like following. I’ll share prompts at the bottom of this post to get clear on what your brand stories are.
Full Funnel Content Strategy | A well rounded social media strategy includes a LOT of different elements, but to keep it simple - you need awareness content and you need nurture content. The awareness content is what grows your audience and brings more people into your brand’s ‘fold’. The nurture content is what makes people bond with you and creates brand loyalty, so you don’t become irrelevant after a quick 15 minutes of fame.
Prompts below for the real one’s that want more specifics on how to implement points 2 & 3…(easily worth $500 no joke)