People buy from those they know/like/trust, these are some small ways to build a cooler brand that people feel like is their close friend 🎀
COOLER PERSONAL BRAND TIPS
Simplify your instagram highlights, + include a link to your products/company every 2-3 slides. I would not recommend more than 5 highlights max for most personal brands
Add the same filter to all your content online to maintain cohesion
Reply to all DM’s within 24h / do a weekly q&a
Update your email marketing to be more personalized across all automation touchpoints
Build out your brands ‘world’ online - what are the recurring people, places, sounds, foods, etc?
Use deeper, rich colors rather than overly saturated / bright colors for your brand
Get people into an email list asap rocky! Like yesterday. Builds community and primes for future sales
Add a Meta pixel to your website also asap rocky, so you can retarget your audience with ads
Remain consistent with how you shoot your content - are you a 0.5x, 1x, or a 2x, etc girl?
Show the bts of your life! Those ‘mundane’ moments actually are interesting to people & builds connection
WITH ALL OF THAT SAID, I want to say that the only thing that I find actually creates movement for my leading clients with a personal brand is when they are authentic to themselves. Stop trying to be cool! Embody more of who YOU are, what makes you weird & different - that’s where the magic is.
Loved this xo